Updates from January, 2012 Toggle Comment Threads | Keyboard Shortcuts

  • The Technology Guy 08:32 on January 31, 2012 Permalink | Reply
    Tags: Instructional Design,   

    Do you employ your authoring tool vendor to teach your instructional design? 

    Why would you trust your authoring tool vendor to teach you instructional design? Would you not go to an instructional design trainer with a pre conceived plan to fit your instruction into their templates delivered with your authoring tool?

    The problem with virtual training: instructional design, not distance http://smf.is/1FdgiQ (via @summify)

    An alternative? Buy the tool you know will create your learning and attend independent training. http://tinyurl.com/7wmtpst

  • The Technology Guy 10:29 on January 26, 2012 Permalink | Reply
    Tags: #ltuk12 #lscon #elearning. Elearning learning conference exhibition   

    The difference between UK learning exhibitions and US learning conferences. A view from both sides of the fence. 

    I met many of the old faces of eLearning wandering around searching for something. What for actually I am not sure, the continued hunt for the holy grail that has never existed? Many were so surprised to find I never had a stand at the exhibition. For me it was the first relaxing day at Learning Technologies I have ever experienced. And I learned loads. I met so many who have changed their job since last year. I met many more who have gone out on their own and set up their own eLearning business. I met others whom I thought had retired only to find them back on some stand or other, ‘just helping out’!

    I also had some great conversations about the direction The Learning Coach has taken, becoming a Partnership, not selling other people’s tools any longer, working with both clients and vendors to ensure the clients get the very best possible solution for their learning needs.

    So many showed interest in the paper I am to release next week called i2, on the Incapability Index. Watch this space next week for more…

    But my greatest eye opener, and notice of the difference between the USA and UK when it comes to exhibitions is the unbelievable manner some exhibitors waste their opportunity.

    A stand 2mt x 2mt (6ft x 6ft) probably costs the vendor £2000 ($3000) and on top of that is electricity, furniture, brochures etc. One I saw yesterday had a small table, one chair for the owner, the client I assume has to stand, and a small hand drawn poster stuck on the wall saying ‘experts in eLearning design and development’. Oh dear, I don’t think I would like to employ that person to design anything. The owner ( can’t honestly call them a vendor) was sitting in the chair gabbing on her mobile phone something to do with the queue (line) at the petrol (gas) station last night. I did not stop for long.

    I was approached five or six times with the chance to win a iPad or bottle of champagne in return for my business card. Not sure how to get the QRCode proudly displayed on my phone into the fish bowl, that incidentally not one person during the day had the ability to scan. And I was not handing over my business card.

    So a new business idea hits me between the eyes. I should be adding a training course on how to promote your business at a trade show. Let me know if you are interested or would like a consultant to work with you in this area! (I am serious)

    Is it like this in the USA? Well I have not seen it. Maybe the organisers throw you out if you have nothing in your booth other than a disinterested vendor and a hand written poster claiming you are a design expert!

    What an eye opener. What a fabulous day yesterday at #lt12uk in Olympia London. For reasons different than I expected.

    Since the Learning Technologies exhibition and conference opened it’s doors for the first time 12 years ago in London, I walked through the doors not as an exhibitor or speaker or presenter but as a visitor. I was to view this exhibition from the other side of the fence for the first time.

    Note, to start I said exhibition. Actually three exhibitions and the conference is secondary. The hosts creating this event have narrowed their sites on how many stands can they sell for how much money. Even to the point that they outsource the creation of the associated conference to an outside consultant.

    Over two days they will claim that 4000 people walked through the door, great number. Whilst a further 450 fare paying guests use a separate entrance to get to the top floor for the conference, never to be seen again.

    Here was a realisation that in the USA the people who put on the conferences like eLearning Guild and ASTD, create a conference first with a fantastic line up of worldwide knowledgable people who will all speak to everyone they come into contact with, and, create an exhibition as a secondary event for the benefit of the conference people to meet those who are legitimate suppliers.

    Whereas here in the UK what I saw yesterday was a different reality. This was an exhibition of any old and every old supplier all wanting to make a sale, in what felt like a frenzied environment. Most of the visitors had no idea at all that there was a conference going on two floors above, from which only a very small handful of attendees and speakers even made it to the exhibition floor. In the USA coffee and lunch is served by the expo, not here in the UK, the two groups are kept two floors apart.

    Here lay another major difference. In the USA everyone is proud to wear their badge and be stopped for a chat. I have over the years met so many that I converse with on social media systems and had no idea how to recognise them, but there they are large as life, with a badge screaming their name to me. So many catch me and are excited they actually met me, to my embarrassment sometimes but it feeds my ego so don’t stop!

    Here in the UK many hide their badge in their jacket or ensure it is turned backwards. God forbid you may know who they are or may wish to introduce yourself. Not in this culture, here they are terrified that the person introducing themselves is only doing so to sell them something. No wonder in an environment that has hundreds of exhibitors with little interest in the conference. I too would be scared. ‘Oh look there’s the buyer from Tesco’s quick let’s all push our brochure in her face’.

    Oh what a great day. Lots of fun people to follow up with who appreciate great learning ideas and are not terrified to pay to get great results. Today is day two of LT2012, am I going back? Well the lure of the toy fair next door is interesting and the Dr Who experience is at Olympia too but, no thanks, I have a client to visit, well you may think that’s my excuse but it’s true.

    • Gill Chester 23:11 on January 26, 2012 Permalink | Reply

      Great observations and I couldn’t agree more about the terrible design of some of the stands! How they get a ROI I’ll never understand.

      As for the exhibition and conference being separate. To be fair it is the only conference i know of that structures itself like that but yes its very strange.

      As a small business owner I can’t afford the conference (and couldn’t justify it when I was employed compared to something like Online Educa). Giving away expensive gifts to delegates actually makes it hard to justify particularly for the public sector.

      From a user experience perspective I found this years exhibition the least stressful as I was neither there to buy (as you observed very intense) or to sell (…’I know you are here to get customers but could I interest you in…’). This year I just went to see what was happening and catch up with clients and friends….which I did 🙂

      • The Learning Coach 08:44 on January 27, 2012 Permalink | Reply

        I saw a tweet today saying LT was in the top 5 conferences someone attended. I have asked why? Very few tweets from there during the conference, unlike others.

        • Colin Mills 11:03 on January 27, 2012 Permalink

          That would be me!
          I have attended the Learning Technologies Conference for the past 5 years and my comment related to that event. It is meant as a compliment to the organisers, speakers and others who helped me to enjoy the past 2 days. If I had the choice of one learning event to attend each year it would be this one. I have always left the conference inspired and energised with what I have heard and what I have talked about with others during the event. This year was no exception. I learned more about content design, transformational learning, new technolgies and got a mind-boggling insight into what lies ahead with future technologies. The added value this year was the social dimension that Twitter has added to these kind of events for me. I haven’t been tweeting for very long but to meet up with fellow tweeters was a great bonus.
          I also enjoyed, to a lesser extent, seeing what is available via the exhibition. The scenario you describe above would certainly have encouraged me to keep on walking too! There were also, however, some very visual displays e.g. GoodPractice.net where it was obvious that a lot of thought and effort had gone into creating something that would create interest. There was enough in the exhibition to keep me interested and to generate ideas.
          Reading your comments above I can see why you reacted to my tweet. Quite obviously we were looking at the Learning Technologies event from quite different perspectives.
          Vive la différence

        • The Learning Coach 11:44 on January 27, 2012 Permalink

          Hi Colin

          Don’t get me wrong. I have been at Learning Technologies every year since it started and for 11 of them a sponsor!

          I was trying to point out that there is a huge differential between this Exhibition/Conference from the rest in the world. If you have only attended this conference an no other, it would be interesting to get your view once you had ben initiated into a different environment.

          Go read some of the write ups taking place from ASTD TechKnowledge which has coincided with LT12, they are saying very different things, much more depth. It’s quite amazing to see the differential.

          LT is the best we have so we try to make the most of it, the two guys who put on the exhibition do a fantastic job and I have known them personally forever. We are great friends.

          I am not as enamoured with the conference over the last few years. Although they had some interesting international (highly paid for ) speakers this far for tyne first time, there are some views being promoted by the same old same old group which whom I do always agree.

          Alternative view? Yes indeed, always healthy. Correct view? who knows, we have to agree to differ, my results speak for themselves! I just ike to look at the bigger picture and take the blinkers off!



  • The Technology Guy 08:56 on January 21, 2012 Permalink | Reply
    Tags: , , iBook,   

    Big Decisions on new paper i2 

    I am about to release a new paper called i2. i2 stands for Incompetence Indexing and will show a new evaluation of learning, formal or social. The lower he score the better.

    Now here is the big decision. Do I publish my normal way by placing the paper on my website and posting it here, or do I create a new iBook? I am worried about the copyright issues in the iBook EULA.

    How will you publish from here on?

  • The Technology Guy 23:36 on January 20, 2012 Permalink | Reply
    Tags: , elearning guild, forum, , LT12UK   

    Driving Engagement: Innovation and Interactivity eLearning Guild online forum 

    This coming week sees Learning Technologies in London. For the first time in 12 years I will not be taking a stand or speaking. Instead I have opted to spend my time listening to what others have to say.

    The day after the show on Friday, I will be presenting for the eLearning Guild’s online forum as the closing general speaker.

    The two days online are set to be a very exciting time for those attending.

    Research has shown that engagement is critical to online learning. But with today’s constant distractions, how do you get online learners to not only pay attention, but to truly engage with content, with trainers, and with other learners?

    Driving eLearning Engagement Through Innovation and Interactivity focuses on how you can use innovation and interactivity to create engaging and effective eLearning experiences.

    Beyond the Talking Head
    Ensuring Engagement in Synchronous eLearning
    Developing a Scenario-Based Conversation Simulation
    eLearning Design and Development for Multiple Learner Preferences
    Increasing Cognitive Challenge and Participant Engagement and much more from 9 great speakers over two days.

    I am proud to be joining in this event, especially as my session is:
    601 – What Does the Future Hold for Engaging the Learner? What’s the Next Trend?

    Join and see where I think this year will take us, you may be surprised by what I have to say.


    • Craig Taylor 09:41 on January 21, 2012 Permalink | Reply

      Hi Neil,

      Sounds like you’ve got a relatively stress free LT coming up (compared to speaking or manning a stand).

      I’ll be on a stand for the 1st time this year and I must admit to being slightly uncomfortable at the thought :-/

      Is the eLearning Guild session for members only?


      • The Learning Coach 09:47 on January 21, 2012 Permalink | Reply

        Actually I am really looking forward to it. For the first time in 12 years I will be able to just mooch about and talk to people without the stress of knowing I need to recuperate £12k in costs.

      • The Learning Coach 08:44 on January 27, 2012 Permalink | Reply

        It was stress free. Check out latest blog on it. N

  • The Technology Guy 23:13 on January 20, 2012 Permalink | Reply  

    New blog Site finally on line. Nightmare importing from old site but thanks to the great guys at WordPress they sorted it out for me…

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