Is Facebook the issue? I think not.

The more I think about the Facebook debacle the more I realise we are making Facebook a scapegoat for our own lackadaisical methods of protecting our own data.

It’s not Mark Zuckerberg’s fault that Facebook is how it is. The fault lies with each and every one of us for allowing our data to be sold, shared, given away for so long and ignoring it. Not until a company without ethics driven by politicians with deep pockets and less ethics found a way to cheat the voting system using our data, have we started to wake up.

How different is what the people selling and using our data to make us make decisions, to the banned practice of subliminal advertising in the cinema? In my opinion no difference at all, only better targeted.

Every time we click on the Internet somebody knows. Every time we visit a website it’s recorded by someone. Every time we buy something and pay for it, data is stored and sold. When we post on TripAdvisor we are being tracked. Buy an airline ticket, we are being tracked.

What about searching on Google? Next site you go to has adverts to match your last search.

And its not just the Internet. If you have a club card at the grocery store, you give away information about yourself each time you use it. Use a credit card and there is a trail.

But what’s the answer? This is our new world. Where your data is a commodity, what we did, where we go, what we consume is public knowledge. And why? Well because we tell the world by posting our lives publicly (some more than others). Where we are, where we are travelling to, what we are eating, cooking, buying, driving, even the clothes we are trying on in a store before buying them.

On LinkedIn we publish different information just as private, which has become the new public. Where we work, our new role, and publicly tell the world about the poor interviews, dodgy sales etc.

Next is Twitter, here you see famous personalities washing their dirty clothes in public. Not just famous personalities having arguments for all to see (Piers Morgan and Lord Sugar as any example), but the president of the United States of America firing people in a tweet.

We then spread it wider. Who we are with, what conference we are going to, what hotel we are in, and on it goes.

So is Facebook the issue? No, it’s what we have allowed the whole social media world to become.

Boycotting Facebook won’t change anything, actually if we boycott Facebook we will cut off a stream of conversation, we need a reeducation on privacy. Or maybe there is no such thing anymore.