The controversial changing face of training 

For over 15 years I have been delivering in class events for eLearning designers, developers, managers and Instructional Designers. I spent years teaching groups how to develop eLearning that works. That has all changed and today we offer ‘live’ tutorials online rather than eLearning courses. Need to know why I decided live was better than eLearning? E-mail me at or comment here and I will happily get into that discussion.

For many years we had full classrooms every month, we ran courses in our office suite and in fabulous places like Williams F1.

The recent financial strain put on business by the world’s financial mess saw a downturn last year of budget available to attend such learning events as many companies cut back training in huge swathes. Try as a training person to tell companies that this is short sighted as the skill level will not be there when business returns has been an uphill struggle as many of you know full well. Todays offering can be found at

Along came rapid development tools, with them the latest in the long line of buzzwords and gizmos, with the promise of quickly developed eLearning to solve all your problems.

What this has generated is a new generation of eLearning developers who have coined the title of Instructional Designer with very little Instructional Design knowledge. If you think that an Instructional Designer is a person who creates eLearning by converting ppt slides to online delivery with a few few clicks in a software program, then unfortunately, through no fault of your own,  you may fall into this category.

For me an Instructional Designer is exactly as it is defined in Wikipedia.

Instructional Design, also called Instructional Systems Design (ISD) is the practice of creating “instructional experiences which make the acquisition of knowledge and skill more efficient, effective, and appealing.” The process consists broadly of determining the current state and needs of the learner, defining the end goal of instruction, and creating some “intervention” to assist in the transition. Ideally the process is informed by pedagogically (process of teaching) and andragogically (adult learning) tested theories of learning and may take place in student-only, teacher-led or community-based settings.”

If you want to create learning that engages, teaches, informs, excites, empowers and changes behaviours, you need to know more about instructional design, assessment design, screen design and layout, building lesson plans, understanding the psychology of what the learner wants, needs and will do.

As 2013 begins to see a vast increase in business activity, there is no time like now for those calling themselves Instructional Designers to gain the skills they really require to make these changes happen.