Big Decisions on new paper i2

I am about to release a new paper called i2. i2 stands for Incompetence Indexing and will show a new evaluation of learning, formal or social. The lower he score the better.

Now here is the big decision. Do I publish my normal way by placing the paper on my website and posting it here, or do I create a new iBook? I am worried about the copyright issues in the iBook EULA.

How will you publish from here on?